Abstract: The article investigates the digital determinants of productivity in the cultural and creative industries (CCIs) of EU countries, focusing on the impact of household internet access and the level of digital skills in the population on value added per CCI employee (CCI_VA_PC). The purpose of the paper is to provide an empirical assessment of the extent to which these digital factors explain cross country differences in labour productivity in CCIs, and to identify which of them play a leading role in the context of the digital transformation of the European economy. The information base consists of official Eurostat statistics on CCI productivity, internet access and digital skills of the population in 23 EU countries for 2022–2023, while the methodological toolkit includes descriptive statistics, correlation analysis and the estimation of regression models using IBM SPSS Statistics. Within the study, four hypotheses are formulated and tested regarding the impact of the level of internet coverage (HH_PC_ACCESS), the share of individuals with basic or above basic digital skills (GEN_DIG_SKILLS) and their interaction on CCI_VA_PC, as well as regarding the share of productivity variation that can be explained by digital determinants. The econometric results show that the level of household internet coverage is a statistically significant and economically important driver of labour productivity growth in CCIs: in the multiple model with two predictors, an increase in internet penetration by 1 percentage point is associated with an increase in value added per employee of approximately 3.7–4.4 thousand euro. The indicator of digital skills GEN_DIG_SKILLS does not exhibit a statistically significant direct effect on CCI_VA_PC; however, its one percentage point increase may potentially further raise labour productivity by about 0.4 thousand euro. The inclusion of the interaction term HH_PC_ACCESS × GEN_DIG_SKILLS does not improve model performance, which indicates an additive nature of the influence of the analysed digital factors. Taken together, the digital determinants explain about 49–50 % of cross country variation in CCI productivity, thus confirming the hypothesis of their key role in shaping sectoral performance at the macro level. Practical implications for shaping public policy in the field of cultural and creative industries have been identified, and avenues for further research have been outlined.